Growth Marketing Manager (Healthtech)

TL;DR

Growth Marketing Manager (Healthtech): Driving member sign-up and engagement by owning full-funnel experimentation and building personalized communication journeys with an accent on high-velocity A/B testing and marketing automation. Focus on scaling member acquisition, integrating AI tools into the growth stack, and optimizing B2C engagement funnels.

Location: Must be based in New York City (Hybrid: 3 days per week in office)

Salary: $145,000 - $190,000

Company

hirify.global is a fast-growing healthcare technology company reimagining healthcare benefits for employers and employees to deliver high-quality and affordable care.

What you will do

• Own KPIs related to member sign-up rate and engagement across the business.
• Execute high-volume A/B and multivariate tests weekly across email, SMS, push notifications, and direct mail.
• Design, launch, and analyze new marketing channels and tactics from concept to ROI reporting.
• Build complex, automated segmentation and personalized member journeys using Iterable.
• Develop the growth tech stack, including AI tools for coding, QA, and campaign optimization.
• Collaborate cross-functionally with Product, Engineering, Data, and Revenue Operations teams.

Requirements

• 5-8+ years of B2C marketing experience in high-growth tech, health tech, or ecommerce.
• Proven track record of driving quantitative results through high-volume experimentation and A/B testing.
• Strong proficiency in marketing automation platforms (preferably Iterable) and basic HTML/CSS for template customization.
• Expertise in segmentation, targeting, and executing personalized member journeys.
• Strong analytical, critical thinking, and project management skills.
• Must be based in New York City and work from the office 3 days per week (Tue, Wed, Thu).

Culture & Benefits

• Competitive base salary with equity incentive plans.
• Comprehensive Medical, Dental, and Vision insurance options.
• 401(k) retirement plan with company match.
• Flexible PTO and flexible spending accounts.
• Additional perks including Teladoc Health.