Growth Marketing Manager (Web & CRO)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Growth Marketing Manager (Web & CRO): Driving organic traffic and improving conversion rates for the .com website to generate MQLs and pipeline with an accent on CRO strategy, A/B testing, and CMS management. Focus on designing high-performing user journeys, scaling localization efforts, and optimizing website performance using GA4 and Looker.
Location: Remote (United States)
Salary: $130,000–$170,000
Company
is an AI-powered platform that enhances customer experience by combining conversational AI agents with real-time human augmentation.
What you will do
- Own the overall website strategy and roadmap for .com to turn it into a measurable source of revenue.
- Lead CRO strategy, executing continuous A/B testing and experimentation to increase MQLs and pipeline.
- Manage Webflow CMS operations, including page builds, QA, and governance standards.
- Collaborate with and project manage external web and design agencies to deliver high-quality updates.
- Drive website localization in partnership with the International Marketing Manager for multi-language expansion.
- Develop performance reporting and insights using GA4 and Looker dashboards.
Requirements
- 5+ years of experience in web marketing or growth roles within B2B SaaS.
- Proven track record of owning a marketing website end-to-end, from roadmap to execution.
- Deep hands-on experience with enterprise CMS platforms, specifically Webflow.
- Proficiency in GA4 and Looker or similar BI tools for data-driven decision making.
- Strong project management skills and ability to handle high volumes of stakeholder requests.
- Must be based in the United States.
Nice to have
- Experience in hypergrowth scale-ups.
- Industry-specific experience in AI or customer experience domains.
Culture & Benefits
- Comprehensive medical, dental, and vision insurance.
- Flexible PTO and paid parental leave.
- Retirement savings plan.
- Remote work setup budget and monthly wellness/communication stipend.
- In-office meal program and commuter benefits for onsite employees.
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