Senior Performance Marketing Manager (Healthcare)

TL;DR

Senior Performance Marketing Manager (Healthcare/SaaS): Driving subscriber acquisition and revenue growth for the CE Broker product line with an accent on paid search, paid social, and SEO. Focus on architecting full-funnel PPC programs, embedding AI into marketing workflows, and optimizing subscription economics.

Location: Remote (US)

Compensation: $120K – $150K

Company

hirify.global simplifies workforce compliance management across healthcare, providing seamless compliance solutions to millions of professionals and regulators.

What you will do

• Own end-to-end B2C paid search and social strategies across Google, Meta, TikTok, and Reddit to drive new subscription acquisition.
• Lead the organic search program, encompassing technical SEO, content strategy, and on-page optimization for healthcare professionals.
• Implement a subscription-economics measurement framework focusing on CAC, LTV, and ROAS to optimize budget allocation.
• Embed AI tools into the marketing workflow for keyword research, ad copy generation, and predictive audience modeling.
• Partner with Product and Growth teams to optimize landing pages and the subscriber sign-up funnel.
• Develop executive-ready reporting and dashboards using GA4, Looker, and other BI tools to connect performance to revenue.

Requirements

• 8+ years of B2C digital marketing experience with deep ownership of paid search and SEO for subscription-based businesses.
• Must be based in the United States.
• Proven track record of profitably scaling subscriber acquisition measured against LTV and CAC.
• Hands-on expertise leveraging AI in PPC and SEO workflows (e.g., ChatGPT, Claude, Gemini).
• Fluency in GA4, Google Search Console, and BI tools like Looker/Data Studio.
• Bachelor's degree in Marketing, Business, Analytics, or equivalent experience.

Nice to have

• Experience marketing to healthcare professionals, nursing, or licensed audiences.
• Proficiency in SQL.
• Familiarity with HubSpot, Salesforce, and subscription billing platforms like Stripe or Recurly.

Culture & Benefits

• Professional development allowance and ample PTO, including volunteering and birthday leave.
• 401K with company matching and financial planning resources.
• Comprehensive health insurance options including HSA, FSA, medical, dental, and vision.
• Annual Lifestyle Spending Account (LSA) for wellness, gym memberships, or WFH equipment.