Field Marketing Manager (LegalTech)

TL;DR

Field Marketing Manager (LegalTech): Developing and executing regional field and customer marketing strategies for the UK and Ireland market with an accent on brand awareness and lead generation. Focus on planning multi-channel campaigns, managing virtual and in-person events, and building strategic partnerships with legal associations.

Location: Hybrid, with an expectation for local employees in Dublin to be in office minimum twice per week.

Salary: €59,800 – €80,800

Company

hirify.global is a global leader in legal AI technology and the first legal practice management unicorn, empowering legal professionals to work more efficiently.

What you will do

• Create and execute regional field and customer marketing strategies to drive awareness and growth across the UK and Ireland.
• Manage multi-channel campaigns combining field events, webinars, and digital engagement to generate demand.
• Develop programs to strengthen relationships with customers, driving advocacy and retention.
• Lead end-to-end delivery of trade shows, partner activations, and virtual events.
• Identify and grow regional partnerships with legal associations and industry influencers.
• Track and report on campaign performance and ROI using Salesforce and Looker.

Requirements

• 4+ years of experience in marketing, preferably within B2B SaaS or tech.
• Hands-on experience executing field marketing programs, webinars, and virtual events.
• Strong project management and cross-functional collaboration skills with Sales and Customer Success.
• Ability to use data to measure and optimize marketing performance.
• Proficiency with Google Workspace, Asana, Salesforce, and Looker.
• Willingness to travel occasionally (up to 40%) for regional events across the UK and Ireland.

Nice to have

• Legal industry knowledge or experience, particularly within the UK or Irish legal market.
• Familiarity with Asana, Salesforce, and Looker.

Culture & Benefits

• Competitive, equitable salary with top-tier health and dental coverage.
• Hybrid work environment with local office expectations.
• Flexible time off policy and pension contributions.
• hirify.globalversary recognition program for long-term employee milestones.