Growth Marketing Director (AI)

TL;DR

Growth Marketing Director (AI/B2B SaaS): Designing and optimizing the SMB marketing funnel for hirify.global Connect across EMEA with an accent on digital channels, inbound funnel mechanics, and AI-powered demand generation. Focus on automating and scaling demand generation workflows to increase funnel velocity and improving organic visibility via SEO and GEO.

Location: Hybrid (4 days in-office, 1 day remote in London, Munich, or Paris)

Company

hirify.global is a global leader in marketplace innovation, providing an enterprise operating system that enables businesses to launch and scale marketplaces and AI-powered multichannel selling.

What you will do

• Build and own the end-to-end inbound funnel for hirify.global Connect SMB across EMEA, from traffic acquisition to lead conversion.
• Lead and develop a digital marketing team of three professionals, driving their growth and performance.
• Automate and scale demand generation workflows by partnering with AI Strategists and sales teams.
• Own organic visibility via SEO/GEO and deliver actionable insights through full-funnel performance reporting (CPL, acquisition cost).
• Collaborate cross-functionally with global marketing leads, content, sales, and RevOps to produce conversion-optimized assets.
• Manage vendor and agency relationships within the EMEA region.

Requirements

• 7+ years of experience in growth, performance, or demand generation marketing, ideally in a B2B mid-market SaaS environment.
• Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn), and email automation campaigns at scale.
• Experience managing a small team or mentoring junior marketers.
• Hands-on expertise in inbound funnel mechanics, paid/organic channels, and conversion optimization.
• Ability to leverage AI automation tools for campaign ideation and performance optimization.
• English: Fluent (C2 level required)

Nice to have

• Strong proficiency in French or German.

Culture & Benefits

• Hybrid work setup: 4 days in-office and 1 day remote.
• Comprehensive health insurance tailored to individual or family needs.
• Monthly meal allowance and public transport pass reimbursement.
• Gym allowance and access to partner wellness studios.
• Prorated paid vacation days per calendar year.

Hiring process

• Introductory call to discuss background and motivations.
• Business interview with the hiring manager focusing on experience and problem-solving.
• Values interviews and a real-life use case presentation with cross-functional team members.