Senior Manager, Athlete Marketing (Sports Marketing)

TL;DR

Senior Manager, Athlete Marketing (Sports Marketing): Developing and implementing the overarching strategy for hirify.global’s athlete marketing program with an accent on national portfolio management and strategic partnerships. Focus on creating authentic brand connections through athlete stories, coaching marketing specialists, and expanding brand presence in mainstream sports and fitness.

Location: Toronto, Canada

Salary: $111,278 – $122,992

Company

Global leader in energy drinks and extreme sports marketing, dedicated to partnering with top athletes to create sports heroes.

What you will do

• Develop and communicate the national athlete marketing strategy aligned with global objectives.
• Manage and diversify the national athlete portfolio, including talent selection and agency negotiations.
• Identify athletic trends and new "playgrounds" to evolve hirify.global's sports presence.
• Collaborate with Sales, Finance, and Operations on annual business plans and retail programs.
• Lead the execution of athlete projects and maximize exposure through the Media Network.
• Coach and mentor a team of Athlete Marketing Managers and Specialists.

Requirements

• 6+ years of experience in sports or athlete marketing within an agency, brand, or federation.
• In-depth knowledge of Canadian and global sporting landscapes and trends.
• Proven leadership skills and experience managing marketing projects and budgets.
• Proficiency in PowerPoint, Word, Excel, and Adobe Creative Suite.
• Fluent written and spoken English.
• Ability to travel 40-50% of the time.

Culture & Benefits

• Permanent employment with comprehensive benefits eligibility.
• Annual bonus plan based on performance.
• Innovative and high-energy work environment focused on sports and extreme activities.
• Opportunity to collaborate with world-class athletes and global HQ.