Senior Manager, Product Marketing (Mutual Funds & ETFs)

Location: Toronto, Ontario, Canada; hybrid work with flexibility to work from the office and virtually

Base pay: CAD 80,000–128,000 per year

Company

hirify.global provides financial security and health-related solutions for individuals, families, and communities worldwide.

What you will do

• Lead product marketing strategies for mutual fund and ETF wealth solutions serving the Retail channel.
• Develop and execute go-to-market strategies for product launches, updates, and existing product initiatives.
• Create and manage brochures, websites, videos, presentations, landing pages, sales collateral, and other marketing materials.
• Collaborate with Product Management, Product Development, Sales, Compliance, Digital Marketing, Design, Creative, and Investment Communications.
• Monitor investment products, financial markets, economic trends, competitive activity, and advisor needs to recommend marketing tactics.
• Define success measures and use feedback, sales, asset, and request data to improve marketing initiatives.

Requirements

• Minimum six years of investment product marketing and/or product management experience in financial services.
• Previous financial services experience in investments is required.
• Experience with mutual funds and/or ETFs, product marketing, or product management.
• Bachelor’s degree in Commerce, Finance, or Marketing.
• Completion of the CSC is required.
• Strong communication, creative writing, analytical, project management, prioritization, collaboration, and relationship-building skills.

Nice to have

• CFA charterholder or candidate.
• CIM designation.
• Previous experience as a product manager or product analyst.

Culture & Benefits

• Hybrid work with the choice and flexibility to work from the office and virtually based on business and client needs.
• Collaborative and interactive team environment.
• Short-term internal assignments, or “Gigs,” to develop skills and connections.
• Charitable giving support through the You Give, We Give program, including contribution matching in many cases.
• Care Days and Sick Days to support personal and family well-being.