Staff Marketing Manager, Accountant Growth Marketing (AI)

Location: Toronto, Canada

Base pay: CAD 129,500–175,500 per year, with potential cash bonus, equity rewards, and benefits.

Company

hirify.global is a financial technology platform offering products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Develop and execute data- and AI-driven account-based marketing and lead nurture strategies for the Emerging Mid-Market segment.
• Identify target accounts, define goals, map customer journeys, and use propensity and intent signals to score and tier accounts.
• Build personalized campaigns and go-to-market plays across email, webinars, paid media, content, and events.
• Partner with Sales, Product Marketing, Customer Success, Analytics, Marketing Operations, and Sales Operations to align execution and monitor funnel health.
• Analyze campaign performance, identify optimization opportunities, and scale successful programs across accounts and channels.
• Contribute to campaign planning and quarterly business reviews while aligning Marketing, BDR, and Sales motions.

Requirements

• At least 5 years of experience in B2B marketing, demand generation, or account-based marketing, ideally for mid-market or commercial audiences.
• Understanding of B2B funnel stages, pipeline conversion, and Marketing-to-Sales alignment.
• Experience executing multi-channel campaigns and using AI to drive engagement and pipeline.
• Working knowledge of Marketo marketing automation and Salesforce CRM.
• Strong analytical, communication, collaboration, and cross-functional influencing skills.
• Ability to develop strategy, execute programs, and manage multiple initiatives in a matrixed environment.

Culture & Benefits

• Competitive compensation with a pay-for-performance rewards approach.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable plans and programs.
• Regular pay equity comparisons across ethnicity and gender categories.