Staff Marketing Manager, Emerging Mid-Market (AI)

Location: Toronto, Canada

Base pay: CAD 129,500–175,500 per year

Company

hirify.global is a financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Develop and execute data- and AI-driven account-based marketing and lead nurture strategies for the Emerging Mid-Market segment.
• Identify target accounts, set goals, map customer journeys, and build integrated go-to-market plays.
• Use propensity and intent signals to score and tier accounts and create personalized campaigns and content.
• Design and deliver 1:1, 1:few, and 1:many ABM programs across email, webinars, paid media, content, and events.
• Partner with Sales, Product Marketing, Customer Success, Analytics, Marketing Operations, and Sales Operations to align execution and monitor funnel performance.
• Analyze campaign results, optimize conversion and lead flow, and scale successful plays across accounts and channels.

Requirements

• 5+ years of experience in B2B marketing, demand generation, or ABM, ideally serving mid-market or commercial audiences.
• Understanding of B2B funnel stages, pipeline conversion, and Marketing-to-Sales alignment.
• Experience executing multi-channel campaigns and using AI to drive engagement and pipeline.
• Working knowledge of Marketo marketing automation and Salesforce CRM.
• Strong analytical, communication, collaboration, prioritization, and execution skills.

Culture & Benefits

• Cross-functional work in a matrixed environment with internal stakeholders and external agencies.
• Competitive compensation with a pay-for-performance approach.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable plans.
• Regular pay equity comparisons across ethnicity and gender categories.