Head Of Marketing (Direct-Response)

TL;DR

Head of Marketing (Direct-Response): Leading the marketing engine for a globally recognized expert-led brand with an accent on conversion optimization, funnel performance, and revenue growth. Focus on building and scaling high-converting systems, managing multi-channel campaigns, and driving measurable improvements in lead quality and pipeline contribution.

Location: Remote. Must have meaningful overlap with both U.S. West Coast and Australian East Coast working hours.

Compensation: $120,000–$160,000 (base + performance bonus).

Company

hirify.global is the home of The 1-Page Marketing Plan, a globally recognized authority in small-business marketing and education.

What you will do

• Own the performance of the marketing engine across traffic, funnels, nurture, and conversion.
• Build and optimize conversion funnels, including VSLs, webinars, and lead generation sequences using HubSpot.
• Lead multi-channel campaign execution across email, LinkedIn, YouTube, and partnerships.
• Identify funnel leaks and drive measurable improvements in lead quality and conversion rates.
• Manage the marketing team, vendors, and contractors while maintaining a high quality bar for all assets.
• Partner with Sales to improve lead quality, sales enablement, and overall revenue performance.

Requirements

• Direct-Response Marketing Fluency: Deep understanding of hooks, offers, VSLs, webinars, and conversion paths.
• HubSpot Power User: Proficiency in automations, segmentation, dashboards, and funnel management.
• Hands-on Funnel Builder: Ability to personally build and improve landing pages, email sequences, and customer journeys.
• Data-Obsessed Operator: Proven ability to diagnose conversion bottlenecks and prioritize improvements based on KPIs.
• Founder Fluency: Experience working directly with founders and translating vision into execution.
• Time Zone Alignment: Ability to maintain regular live collaboration across U.S. West Coast and Australian East Coast hours.

Culture & Benefits

• Fully remote role with an international team.
• Generous 38 days PTO.
• Direct access to leadership and strategic influence on a fast-growing brand.
• High-performance, high-ownership environment.
• Opportunity to shape the next stage of a globally recognized marketing brand.