Product Manager - Web Analytics (Ecommerce)

TL;DR

Product Manager - Web Analytics (Ecommerce): Owning the digital analytics data capture and maintenance across ecommerce properties with an accent on event instrumentation, data layer standards, and front-end data governance. Focus on leading the web analytics roadmap, ensuring data accuracy across brands, and partnering with Engineering for technical implementation.

Location: El Segundo, California

Salary: $126,000 – $158,000 Yearly

Company

A leading global toy and family entertainment company and owner of some of the world's most iconic brand portfolios, including Barbie and Hot Wheels.

What you will do

• Own the web analytics roadmap across hirify.global's direct-to-consumer (DTC) properties.
• Define and maintain tracking standards for key customer and ecommerce events.
• Create and manage event specifications, data layer requirements, naming conventions, and tracking documentation.
• Partner with Analytics, Marketing, and Engineering to define measurement needs and implement front-end tracking.
• Lead QA for analytics tracking, including event firing and payload accuracy.
• Monitor data quality and ensure consent-aware analytics collection in partnership with Privacy teams.

Requirements

• 5+ years of experience in product management, digital analytics, or marketing technology.
• Proven experience owning web analytics requirements for consumer web or ecommerce properties.
• Strong understanding of event-based tracking, data layers, event taxonomies, and conversion tracking.
• Proficiency in writing tracking plans, event specs, and product requirements.
• Experience with Google Analytics and Google Tag Manager.
• Ability to collaborate closely with Engineering on front-end implementation.

Nice to have

• Specific experience with cart, checkout, and purchase tracking in ecommerce.
• Hands-on debugging using browser dev tools and network logs.
• Familiarity with server-side tracking, consent mode, and first-party data.
• Basic knowledge of JavaScript or SQL for validation and troubleshooting.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture focused on belonging and respect.
• Purpose-driven environment emphasizing collaboration, innovation, and execution.
• Opportunity to work with world-renowned brands in a performance-driven company.