Product Manager (Lead Generation)

TL;DR

Product Manager (Lead Generation): Owning the end-to-end strategy and execution for advertiser-facing lead generation products within the SMC Ads team with an accent on privacy-resilient solutions and scalable growth. Focus on driving revenue across key sub-verticals through A/B testing, cross-functional collaboration, and optimization of the ads stack.

Location: Must be based in the US (Los Angeles, New York, Palo Alto, San Francisco, or Seattle); office attendance required 4+ days per week.

Salary: $178,000 – $313,000 annually

Company

hirify.global is a technology company focused on visual communication through Snapchat, Lens Studio, and Spectacles.

What you will do

• Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products to drive growth.
• Define and evolve the product approach, including privacy-resilient solutions and measurement roadmap alignment.
• Partner with cross-functional leaders across Formats, Ranking, Targeting, and PMM to ensure cohesive execution.
• Optimize the advertiser experience across campaign creation and management to improve performance outcomes.
• Engage with Sales, advertisers, and Support to identify challenges and market opportunities.
• Drive informed product decisions using A/B testing and quantitative experimentation.

Requirements

• 6+ years of experience building and shipping products at a technology company (or Masters + 4 years).
• Deep expertise in lead generation and a track record of building ad products that drive revenue at scale.
• Strong systems thinking regarding the ads stack, 3P integrations, and auction mechanics (bidding, targeting).
• Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical analysis.
• Experience working with Small Medium Businesses (SMB).
• Must be based in the US and work from the office 4+ days per week.

Culture & Benefits

• Comprehensive medical coverage and emotional/mental health support programs.
• Paid parental leave.
• Compensation packages including equity in the form of RSUs.
• Collaborative "Default Together" office culture focused on in-person interaction.