Lead SMC Partner Marketing (AdTech)

TL;DR

Lead SMC Partner Marketing (AdTech): Developing and scaling a partner-led growth engine to accelerate adoption of hirify.global Ads among mid-market advertisers with an accent on co-marketing strategies and ecosystem growth. Focus on building strategic relationships with merchant platforms and measurement providers to drive advertiser acquisition and retention.

Location: Must be based in the USA (Austin, Los Angeles, New York, Palo Alto, San Francisco, or Seattle). Work model is "default together", requiring office attendance 4+ days per week.

Company

A technology company empowering people to express themselves and communicate through products like hirify.global, Lens Studio, and Spectacles.

What you will do

• Build and maintain trusted relationships with SMC-focused partners to advance shared growth objectives.
• Define and execute end-to-end partner-led co-marketing strategies to drive acquisition of mid-market advertisers.
• Design and launch scalable initiatives, including co-branded campaigns, events, webinars, and playbooks.
• Optimize partner programs for advertiser acquisition and retention using data and performance insights.
• Collaborate with regional marketing and internal creative teams to deliver high-quality enablement materials.
• Influence go-to-market strategy through market insights and direct partner engagement.

Requirements

• BS/BA degree or equivalent years of experience.
• 8+ years of experience in partner marketing, growth marketing, or related roles.
• Minimum 2 years of specific experience in partner marketing.
• Deep understanding of the digital advertising ecosystem, including measurement partners and technology platforms.
• Proven ability to lead cross-functional teams in a KPI-driven environment.
• Must be based in or able to work from assigned US offices.

Nice to have

• Masters degree, MBA, or a degree in engineering, mathematics, or economics.
• Direct experience in the Ads industry.
• Passion for structured problem solving and hypothesis testing.

Culture & Benefits

• Comprehensive medical coverage and emotional/mental health support programs.
• Paid parental leave.
• Compensation packages that allow sharing in the company's long-term success.
• Culture focused on dynamic in-person collaboration and diversity.