Director, Growth Marketing (SaaS)

TL;DR

Director, Growth Marketing (B2B SaaS): Building and scaling the demand generation engine to drive new pipeline creation and revenue growth with an accent on standing up new capabilities and refreshing marketing processes. Focus on designing multi-channel ABM programs, implementing AI-assisted workflows, and optimizing lead management infrastructure for long-cycle enterprise sales.

Location: Remote, must be based in the United States

Salary: $150,000–$172,500

Company

hirify.global is a national network and software platform connecting community-based organizations, government agencies, and healthcare organizations to improve whole-person health.

What you will do

• Develop and own the growth marketing strategy, defining target segments, channel mix, and pipeline targets.
• Design and execute multi-channel demand generation programs, including ABM, digital advertising, and email nurture tailored to buyer personas.
• Introduce AI-assisted workflows for content production, campaign optimization, and lead scoring to increase team velocity.
• Establish clear KPIs and reporting dashboards to track pipeline contribution, conversion rates, and channel-level ROI.
• Partner with Revenue Operations and Sales to strengthen lead management infrastructure, scoring models, and CRM integration.
• Manage the company's event strategy and field marketing programs aligned with regional sales priorities.

Requirements

• 10+ years of progressive marketing experience in B2B SaaS, specifically in demand generation or growth leadership.
• 5+ years of experience building and leading marketing teams of 5+ people.
• Proven track record of building demand generation infrastructure and playbooks from scratch.
• Experience with account-based marketing (ABM) and long sales cycles (12+ months).
• Proficiency with Salesforce, marketing automation platforms, and analytics tools.
• Must be based in the United States.

Nice to have

• Practical experience using AI tools to improve marketing productivity.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance, including unlimited virtual mental health visits.
• Flexible time off policy, including dedicated volunteer days and mental health days.
• 401(k) plan with employer match and immediate vesting.
• Paid parental leave and active Employee Resource Groups (e.g., Military Veterans).
• Full WFH equipment provided, including computer and approved home office supplies.