Head of Marketing (Healthcare SaaS)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Head of Marketing (Healthcare SaaS): Leading go-to-market growth, product marketing, and demand generation for a healthcare technology platform with an accent on AI-powered operational excellence and enterprise pipeline growth. Focus on scaling marketing functions, sharpening category narratives, and modernizing GTM workflows through automation and AI.
Location: Hybrid (United States)
Company
is a healthcare technology company focused on data interoperability and SaaS solutions to improve healthcare delivery in the United States.
What you will do
- Develop and execute a comprehensive marketing strategy aligned with revenue goals and product adoption.
- Own the brand positioning, messaging, and category narrative within the healthcare technology landscape.
- Build and scale multi-channel demand generation programs across digital, field, ABM, and content marketing.
- Translate complex healthcare data and interoperability concepts into compelling market-facing narratives.
- Lead marketing operations and tooling strategy using HubSpot, Salesforce, Webflow, and AI-enabled systems.
- Recruit, mentor, and develop a high-performing marketing organization.
Requirements
- 8+ years of marketing experience in healthcare technology, healthcare SaaS, or digital health.
- Proven track record of leading initiatives that directly contributed to pipeline and revenue growth.
- Deep expertise across product marketing, demand generation, and marketing operations.
- Strong understanding of healthcare industry dynamics, buyer personas, and enterprise sales cycles.
- Hands-on experience with modern marketing automation and CRM platforms (HubSpot, Salesforce, Webflow).
- Must be based in the United States.
Nice to have
- Experience marketing healthcare data platforms, APIs, or interoperability solutions.
- Experience supporting enterprise sales organizations and complex B2B buying motions.
- Familiarity with AI-enabled marketing tools, agentic workflows, and modern GTM automation.
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