Manager, National & SME Growth (Growth Marketing)

TL;DR

Manager, National & SME Growth (Growth Marketing): Leading subscriber acquisition and audience growth for national newsletters and a new SME initiative with an accent on paid media, channel diversification, and data-driven experimentation. Focus on scaling flagship newsletters, validating audience-product fit for SMEs, and optimizing CAC/LTV benchmarks.

Location: Remote-optional within the United States (Preference for Washington, DC or NYC Metro Areas)

Salary: $95,000 - $120,000

Company

hirify.global is a digital media company dedicated to providing smart, concise, and impactful news reporting.

What you will do

• Lead subscriber growth targets across the national newsletter portfolio using paid, owned, and earned channels.
• Execute and optimize paid acquisition strategies across Meta, Google, LinkedIn, and emerging platforms.
• Build and validate a new SME audience acquisition model and test audience-product fit.
• Collaborate cross-functionally with Editorial, Product, and Revenue teams to scale growth initiatives.
• Manage distribution partnerships and partner with Lifecycle Marketing on onboarding and retention.
• Utilize AI-enabled workflows to enhance experimentation, analysis, and campaign execution.

Requirements

• 6+ years of experience in growth marketing, audience acquisition, or lifecycle marketing.
• Proven experience growing subscription, membership, or first-party audience businesses.
• Deep expertise in paid media across Meta, Google, and LinkedIn.
• Strong analytical skills focusing on CAC, LTV, attribution, and funnel optimization.
• Experience with martech and analytics tools such as Braze, Segment, Sigma, and Piano.
• Must be based in the United States.

Culture & Benefits

• 401(k) with employer match, PPO and High Deductible health insurance, and HSA contributions.
• Generous vacation policy, paid holidays, and one mental health day per quarter.
• $100 monthly work-from-home stipend and an annual learning and development stipend.
• Comprehensive family-forming benefits through Carrot Fertility and primary caregiver paid leave.
• Supportive work environment with virtual company social events and a commitment to diversity and inclusion.