Director, Global Provider GTM (Marketplace)

TL;DR

Director, Global Provider GTM (Marketplace): Building and driving consistent go-to-market strategies and initiatives for all provider-related investments with an accent on unified communication, policy execution, and supply-side growth. Focus on architecting repeatable GTM frameworks, aligning executive stakeholders, and scaling provider development pathways across global markets.

Location: Must be based in or willing to relocate to Barcelona, Spain. This is a hybrid role requiring on-site presence in the Barcelona office at least two days per week (Mondays and Thursdays).

Company

A values-driven, fast-growing tech company connecting pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

What you will do

• Own the end-to-end global positioning, messaging, and channel strategy for provider product roadmaps.
• Architect structured, repeatable go-to-market frameworks from scratch for supply-side initiatives.
• Lead a team of provider GTM, communications, and community leaders based in Barcelona.
• Develop a unified communications strategy including voice, segmentation, and governance.
• Partner with Product, Data Science, and International teams to ensure cohesive policy and development execution.
• Define and measure provider sentiment, feedback, and success metrics to drive operational improvements.

Requirements

• 10+ years of experience in product marketing, B2C GTM, product management, or consulting in marketplace/platform contexts.
• 5+ years in people management or leadership roles, including managing managers.
• English: C2 level required (official company language).
• Must be based in or willing to relocate to Barcelona for hybrid work.
• Proven ability to partner with Product, Data Science, and Engineering teams on shared roadmaps.
• Analytical rigor with experience using tools like Mode and Excel to model and measure impact.

Nice to have

• Experience in online marketplaces (gig economy, services, mobility, or creator platforms).
• Demonstrated track record of building supply-side marketplace ecosystems at scale.
• Experience designing policy, enforcement, or trust frameworks for independent providers.
• Master’s degree in Marketing, Business, or Economics.

Culture & Benefits

• Long-term incentive plan with performance-based cash payouts.
• Private medical insurance and pension plan.
• 25 days PTO plus meal allowance and flexible compensation.
• Annual wellness reimbursement and pet adoption cost coverage.
• Dog-friendly office with snacks and regular team events.
• Flexible work hours and supportive, inclusive team environment.