Senior Manager, Paid Social (TikTok Shop)

TL;DR

Senior Manager, Paid Social (TikTok Shop): Managing scalable, full-funnel paid social and commerce programs across a portfolio of clients with an accent on TikTok Shop ecosystem and Seller Center operations. Focus on driving measurable revenue growth, optimizing in-platform conversions, and integrating influencer/affiliate strategies.

Location: Remote, United States. Must be based in the US; this position is not eligible for immigration sponsorship.

Salary: $85,000 – $97,000 per year

Company

hirify.global is a fast-growing digital agency recognized by Ad Age and Glassdoor as a Best Place to Work.

What you will do

• Lead TikTok Shop growth strategy, including traffic-driving media, affiliate planning, and conversion optimization.
• Formulate full-funnel paid social strategies tied to business objectives such as revenue growth, MER/ROAS, and LTV.
• Drive influencer and affiliate recruitment and optimization within the TikTok Shop ecosystem.
• Collaborate with Creative leads to develop TikTok-native, shop-enabled creative formats including LIVE, Spark Ads, and UGC.
• Manage campaign optimizations across Meta, TikTok, Snap, Reddit, Pinterest, and other relevant platforms.
• Maintain platform relationships with TikTok representatives to secure beta access and alpha commerce products.

Requirements

• 5+ years of paid media experience in an agency or client environment.
• Direct hands-on experience managing TikTok Shop and Seller Center.
• Proven track record building and optimizing campaigns across major paid social platforms.
• Proficiency with Google Analytics/GA4 or similar attribution tools like Northbeam or TripleWhale.
• Must be authorized to work in the US without sponsorship.

Nice to have

• Experience using Smartly.
• Experience supporting TikTok LIVE shopping activations.
• Exposure to server-side tracking (CAPI) and incrementality testing.
• Familiarity with ecommerce platforms like Shopify or Amazon and product feed management.

Culture & Benefits

• Inclusive work environment prioritizing strong work-life balance.
• Remote flexibility with access to office hubs in Los Angeles, Chicago, and New York for collaboration.
• Award-winning company culture recognized for being a top workplace.
• Commitment to diversity, equity, and inclusion.