Associate Director, Strategy & Activation (Marketing)

TL;DR

Associate Director, Strategy & Activation (Marketing): Driving integrated media strategy and performance marketing excellence for key client relationships with an accent on cross-channel planning and data-driven CRM. Focus on translating business objectives into holistic media strategies and leading execution across Search, Social, and Programmatic channels.

Location: Must be based in New York

Base Salary: $117,000 - $130,000

Company

A data-driven marketing agency that leverages technology and engineered marketing to create personalized relationships between brands and consumers.

What you will do

• Serve as the senior strategic lead across digital performance channels including Paid Search, Paid Social, and Programmatic/Display
• Lead integrated cross-channel media strategy and planning aligned to client business goals and KPIs
• Act as the primary point of contact and trusted strategic advisor for assigned clients
• Provide strategic oversight for campaign planning, activation, budget allocation, and measurement
• Translate complex performance data into actionable recommendations and executive-level presentations
• Manage and mentor a team of 5-10 Managers, Senior Analysts, and Analysts

Requirements

• 5-8+ years of experience in digital media strategy, activation, and performance marketing
• Hands-on activation experience with Google Ads, SA360, Meta Ads Manager, TikTok Ads, DV360, or The Trade Desk
• Proven track record of developing integrated media strategies across multiple performance channels
• Strong analytical skills to interpret large datasets and translate them into business impact
• Experience in leadership and mentorship of junior team members
• Ability to confidently lead strategic conversations with senior stakeholders

Culture & Benefits

• Comprehensive Healthcare, Dental, and Vision insurance
• Unlimited PTO and 401k contributions
• Monthly stipends for Wellness ($75), Mobile Phone ($100), and Internet ($50)
• Annual Learning ($500) and Tuition ($2,000) stipends
• 16 weeks primary / 6 weeks secondary caregiver parental leave
• Annual "Work From Anywhere" benefit for 4 weeks per year