Growth Marketing Manager (Social)

TL;DR

Growth Marketing Manager (Social): Scaling paid social, influencer, and organic social programs to mature a robust digital marketing strategy. Focus on technical execution of paid social campaigns, influencer recruitment, and identifying key insights through campaign analysis.

Location: Austin, TX or Nationwide

Salary: $120,000 - $165,000

Company

hirify.global is a digital health company pioneering the next generation of biomarker intelligence, combining AI-powered technology with human insight to deliver personalized, actionable health answers.

What you will do

• Lead strategy for paid social and test and learn roadmap.
• Manage paid media campaigns on Meta and Tiktok, optimizing media spend, targeting, creative, and bid strategy.
• Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand.
• Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns.
• Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products.
• Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics.

Requirements

• 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms.
• Proven campaign management against CAC and ROAS targets with experience managing 7-figure paid media budgets.
• Creative and analytical skills in creative concepting and asset creation, with the ability to create custom reports in Meta and identify performance trends.
• Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing.
• Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace.
• Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.

Nice to have

• Comfort spinning up content to post on social is a plus.

Culture & Benefits

• Eligible for an annual bonus.
• Health, dental, vision & mental health insurance.
• 401(k) with company match.
• Flexible PTO.
• A monthly $100 wellness stipend.
• Various other perks.