Director, Marketing Strategy (Multimedia)

TL;DR

Director, Marketing Strategy (Multimedia): Leading audience growth and engagement across a diverse portfolio of shows and digital products with an accent on data-driven strategies and omnichannel user journeys. Focus on scaling digital product adoption, optimizing subscription conversion, and managing high-performing marketing teams.

Location: Must be based in the United States (Remote, Hybrid, or Onsite in Washington, D.C.)

Salary: $147,000 - $170,000 USD

Company

hirify.global is a mission-driven multimedia organization producing award-winning news, information, and music programming.

What you will do

• Lead and mentor a team of four Marketing Strategists to grow audiences across various platforms.
• Develop data-driven strategies for audience discovery and engagement via newsletters, the app, and hirify.global+.
• Collaborate with Brand, Content, Product, and Fundraising teams to ensure seamless campaign execution.
• Define success metrics and perform real-time campaign optimization through A/B testing.
• Manage the full lifecycle of marketing plans from launch to detailed performance recaps.

Requirements

• 8+ years of experience in marketing strategy, audience development, or growth marketing.
• 3+ years of experience managing and coaching high-performing teams.
• Proven track record of driving engagement across audio, podcasts, web, video, and social media.
• Deep expertise in digital product growth and subscription or membership-based models.
• Must be based in the United States.

Nice to have

• Proven success in driving engagement through owned channels such as email and in-app messaging.
• Experience working within a non-profit, mission-driven, or public media environment.
• Advanced degree in Marketing, Audience Analytics, or a related field.

Culture & Benefits

• Comprehensive health, dental, and vision insurance for employees and dependents.
• Paid time off and various financial well-being options, including retirement savings.
• Remote-permitted flexibility with options for on-site work in Washington, D.C.
• Inclusive workplace committed to diverse voices, ethical standards, and social responsibility.