Director, Earned and Owned Strategy (SEO and Content)

TL;DR

Director, Earned and Owned Strategy (SEO and Content): Leading enterprise-level organic growth initiatives across a portfolio of brands with an accent on local strategy and AI-driven search environments. Focus on developing integrated earned strategy plans, optimizing for AI search readiness, and driving measurable business growth for multi-location businesses.

Location: Remote (Must be based in the United States); office hubs available in Los Angeles, Chicago, and New York for collaboration.

Salary: $118,000 – $130,000

Company

hirify.global is a digital marketing agency that helps enterprise brands drive growth through integrated organic and paid strategies.

What you will do

• Act as the executive strategic lead for key accounts, managing integrated SEO, Local SEO, and Content Marketing programs.
• Develop actionable roadmaps to translate complex business objectives into measurable performance outcomes.
• Lead local discoverability initiatives, including GBP optimization and localized content frameworks.
• Establish strategic frameworks for AI Search readiness to optimize content for emerging search experiences.
• Collaborate with internal channel and analytics teams to automate reporting and enhance operational workflows.
• Identify new organic growth opportunities and support business development through executive-level consulting.

Requirements

• Minimum 5 years of experience leading Earned & Owned Media programs (SEO, Content, Local SEO) in an agency or brand-side role.
• Proven track record of managing large-scale, enterprise search and content transformation initiatives.
• Proficiency with Web Analytics and SEMRush or similar SEO platforms.
• Deep understanding of AI Search evolution and organic discoverability trends.
• Must be authorized to work in the U.S. (No immigration sponsorship available).
• Strong executive communication and presentation skills for advising senior client leadership.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options within the US.
• Unlimited PTO and an extended winter holiday break.
• Comprehensive health coverage: Medical, Dental, Vision, Life, and Pet Insurance.
• Financial security with 401(k) matching and sponsored life insurance.
• 100% paid parental leave and short-term disability insurance.
• Annual Class Pass credits for wellness.