Principal HR Business Partner (GTM)

TL;DR

Principal HR Business Partner (GTM): Partnering with Sales and Marketing leadership to drive people strategy, organizational design, and performance management for the Americas GTM organization with an accent on AI-enabled ways of working and sales compensation. Focus on diagnosing organizational health, coaching VP-level stakeholders, and leading people-related transformations in a high-growth AI environment.

Location: Remote (Must be based in the USA)

Salary: $140,000–$180,000 + bonus & RSUs

Company

hirify.global is building an agentic AI platform for personalization, helping global brands automate search and marketing journeys.

What you will do

• Partner with senior Sales & Marketing leaders to translate GTM strategy into actionable people plans for the Americas.
• Lead organizational design, workforce planning, and restructures aligned with portfolio priorities.
• Coach leaders on performance management, top talent retention, and handling difficult incentive-linked conversations.
• Operationalize sales compensation plans in collaboration with Rewards teams.
• Drive AI-enabled transformation and the adoption of new tools and workflows across the GTM organization.
• Use engagement and performance data to co-create health-improvement action plans.

Requirements

• 8+ years of experience as an HRBP supporting GTM or customer-facing organizations.
• Proven ability to influence VP-level stakeholders and navigate ambiguity.
• Expertise in org design, change management, and employee relations.
• Experience managing quota-carrying populations and sales compensation.
• Track record of coaching leaders in high-change, AI-enabled environments.
• Must be based in the USA.

Culture & Benefits

• Virtual-first environment with a culture of freedom, trust, and flexibility.
• Comprehensive healthcare (medical, dental, vision) and 401k with employer contribution.
• Annual $1,500 professional education budget.
• Quarterly 'DisConnect' days for global wellness and unplugging.
• Extended parental leave up to 26 calendar weeks for primary caregivers.
• Equity grants (RSUs or Stock Options) and company performance bonuses.