Channel Marketing Manager (Cybersecurity)

TL;DR

Channel Marketing Manager (Cybersecurity): Managing and growing channel marketing activities across DACH and Southern Europe with an accent on MDF programme management and partner recruitment. Focus on building ROI-positive marketing programmes and optimizing distributor collaboration to increase MSP and reseller acquisition.

Location: Munich, Germany. Regular travel across DACH and Southern Europe is required.

Company

hirify.global is a leading provider of AI-powered IT management and cybersecurity software serving Managed Service Providers (MSPs) and internal IT organizations worldwide.

What you will do

• Manage the end-to-end Marketing Development Fund (MDF) programme across DACH and Southern Europe, including allocation and ROI tracking.
• Drive net-new reseller and MSP recruitment through targeted co-marketing campaigns with distributors.
• Build and align marketing calendars and event strategies with key distributor marketing teams.
• Lead Quarterly Business Reviews (QBRs) to present performance data, pipeline metrics, and future co-investment plans.
• Track and report on channel marketing KPIs such as cost-per-new-partner and campaign conversion rates.

Requirements

• Proven experience in channel marketing within a two-tier channel model.
• Ability to manage large-scale marketing budgets and evaluate ROI.
• Strong communication skills for assertive participation in QBRs and distributor planning.
• Willingness and ability to travel regularly across DACH and Southern Europe.
• Commercial mindset with a focus on pipeline generation and partner expansion.

Culture & Benefits

• Opportunity to work within a high-growth, high-performance organization.
• Collaborative environment emphasizing accountability and continuous improvement.
• Access to a strong portfolio of EMEA events and partner programmes.
• Exposure to the global MSP ecosystem.