Demand Generation Manager (DACH Market)

TL;DR

Demand Generation Manager (DACH Market): Planning and executing integrated, multi-channel campaigns to drive measurable pipeline across EMEA customer segments with an accent on digital channel execution and lead qualification. Focus on optimizing CPL, managing paid and owned channels, and implementing account-based marketing initiatives.

Location: Based in Reading, United Kingdom

Company

Leading provider of AI-powered IT management and cybersecurity software serving MSPs and internal IT organizations worldwide.

What you will do

• Execute the EMEA demand generation plan, coordinating campaign calendars and tracking MQL performance.
• Manage paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels.
• Optimize lead capture processes, including landing page coordination and alignment with lead scoring.
• Utilize intent data platforms and internal data teams to identify and target high-value accounts.
• Analyze campaign performance metrics (CPL, MQL volume/quality, ROI) in collaboration with data teams.
• Coordinate with external agencies and freelancers to ensure timely delivery and performance standards.

Requirements

• Native German speaker with full professional proficiency in English.
• Must be based in Reading, UK.
• 3–5 years of B2B demand generation, digital, or growth marketing experience in the IT/software sector.
• Hands-on experience with LinkedIn Ads, Google Ads, email marketing, and content syndication.
• Familiarity with CRM systems and marketing automation platforms for lead management.
• Analytical mindset with the ability to derive insights from campaign data.

Nice to have

• Experience working with agencies or media partners.

Culture & Benefits

• High-growth, high-performance organization that values innovation, accountability, and results.
• Opportunity to work in a company backed by a leading global software investor (Insight Partners).
• Dynamic environment that encourages embracing challenges and moving with urgency.
• Commitment to equal employment opportunity for all employees and applicants.