Senior Marketing Specialist (EdTech/SaaS)

TL;DR

Senior Marketing Specialist (EdTech/SaaS): Executing in-market field marketing campaigns and local activations in Denmark with an accent on ABM, regional communications, and event management. Focus on localizing global frameworks, driving lead generation, and collaborating with sales teams to increase pipeline.

Location: Albertslund, Denmark

Company

hirify.global creates technology that helps everyone understand and be understood, aiming to build a more neuroinclusive world.

What you will do

• Execute regional field marketing campaigns, including ABM programs, webinars, and both first-party and third-party events.
• Localize central marketing assets, messaging, and materials to fit the Danish market and sector context.
• Manage end-to-end logistics for field events, including vendor coordination, venue setup, and attendee tracking.
• Create and adapt regional content such as newsletters, webinar assets, and localized campaign copy.
• Collaborate closely with commercial and sales teams to support outreach and ensure high-quality lead hand-off.
• Monitor and report on campaign KPIs, including registrations, lead quality, and pipeline influence.

Requirements

• Undergraduate degree.
• 2+ years of proven B2B marketing experience with multi-channel campaigns.
• Fluent in English and Danish (written and spoken).
• Hands-on experience in digital, events, email, and social marketing.
• Strong project ownership and stakeholder management skills.
• Data-driven approach with experience in campaign reporting.

Nice to have

• Knowledge of EdTech or SaaS marketing.
• Experience in product marketing and regional product communications.
• Familiarity with marketing automation and CRM tools.
• Experience in budget management.
• Track record of delivering webinars, events, and customer stories.

Culture & Benefits

• Competitive salary with bonus opportunities.
• Flexible work schedules and flexible time off plans.
• Comprehensive health and wellness benefits.
• Career growth through dedicated development programs.
• Collaborative, innovative, and neuroinclusive work environment.