Manager, Marketing Technology & Enablement (Martech)

TL;DR

Manager, Marketing Technology & Enablement (Martech): Owning the operational layer of the martech platform to ensure consistent and effective usage across teams with an accent on global standards, templates, and SFMC migration. Focus on designing scalable processes, creating comprehensive enablement materials, and evaluating new marketing channels to scale the technology stack.

Location: Must be based in the US (Austin, TX or Seattle, WA); flexible work model.

Salary: $116,500 – $163,000 (potential up to $186,500)

Company

hirify.global is a global travel technology leader powering brands like Vrbo and Hotels.com to make travel smoother and more accessible for everyone.

What you will do

• Own and maintain global naming standards, program structures, and asset organization patterns across all marketing channels.
• Develop a library of reusable assets, including journey blueprints, automation workflows, and standardized email templates.
• Establish scalable execution processes, including QA checklists, testing protocols, and launch readiness standards.
• Serve as the central lead for Marketing Operations training, creating guides and documentation to enable self-service.
• Lead the evaluation, business case development, and POC execution for new marketing channels (SMS, push, in-app, social).
• Monitor channel performance metrics and define governance frameworks for platform usage and access controls.

Requirements

• 6+ years of experience in marketing operations or marketing technology focused on enablement and process design.
• 4+ years of hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio and Journey Builder.
• Proven track record of designing and delivering technical training programs and documentation for diverse audiences.
• Experience evaluating and implementing new marketing channels and managing vendor selection.
• Ability to interpret complex data sets and familiarity with JSON structures and technical documentation.
• Must be located in or have work authorization for the United States.

Nice to have

• Experience with Adobe Marketo.
• Familiarity with AMPscript and SSJS.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• Exciting travel perks, discounts, and IATAN membership.
• Generous paid time off, parental leave, and wellness/travel reimbursement.
• Flexible work model with modern office spaces.
• Strong commitment to diversity, inclusion, and an open culture.