Marketing Automation & Analytics Manager (Marketo)

Location: Remote within the United States; up to 10% travel as needed. Not currently hiring applicants residing in North Dakota, Rhode Island, Vermont, Delaware, Hawaii, Puerto Rico, or other US territories.

Salary: $90,000–$119,000 annual base salary, plus eligibility for a target bonus.

Company

hirify.global develops dental practice management technology focused on improving patient care and operational results for dental practices.

What you will do

• Build, quality-assure, and launch end-to-end marketing programs, including emails, nurtures, landing pages, forms, segmentation, webinars, SMS, and conversational flows.
• Maintain and troubleshoot the Marketo–Salesforce integration, including smart campaigns, sync logic, lifecycle progression, routing handoffs, and conversion tracking.
• Support lead capture, scoring, routing, lifecycle stage progression, and campaign conversion tracking through Marketo–Salesforce workflows.
• Ensure accurate campaign attribution through program-to-Salesforce campaign alignment, member status mapping, and template governance.
• Maintain data integrity and improve Marketo configuration, including fields, objects, scoring models, program templates, tokens, and operational processes.
• Partner with Demand Generation and related teams on performance monitoring, hypothesis-driven testing, audience refinement, nurture logic, deliverability, and engagement.

Requirements

• 6–8 or more years of progressively responsible professional experience.
• Bachelor’s degree or global equivalent in a related discipline.
• 4–6 years of experience in marketing operations or marketing automation, including 3+ years of hands-on Marketo Engage experience building, integrating, and debugging programs.
• Working knowledge of Marketo–Salesforce integration, including sync behavior, campaign synchronization, lifecycle management, and troubleshooting.
• Strong quality assurance skills covering unsubscribe links, tokens, segmentation logic, send-time defaults, and Salesforce synchronization.
• Clear written communication skills for SOPs, briefs, status notes, and tickets, with an interest in applying AI tools to marketing operations.

Nice to have

• Master’s degree or global equivalent.
• Relevant industry certifications.

Culture & Benefits

• Remote work within the United States with occasional travel.
• Health coverage and retirement savings with company match.
• Paid time off and parental leave.
• Wellbeing resources and education support.
• Inclusive, collaborative environment with opportunities for professional development.