Demand Generation and Account-Based Marketing Manager

Location: United States; remote

Company

hirify.global develops software products and operates in the B2B technology and legal technology market.

What you will do

• Own integrated demand generation and account-based marketing programs for target markets, segments, industries, and accounts.
• Translate growth objectives and market opportunities into 1:1, 1:few, and 1:many campaign strategies.
• Research buyer needs, intent signals, account opportunities, market trends, and competitive dynamics using CRM, AI-enabled tools, third-party data, and Sales insights.
• Orchestrate campaigns across digital advertising, email, webinars, events, content, social media, gifting, partner marketing, and Sales and SDR plays.
• Create campaign briefs, messaging, promotional copy, landing pages, emails, presentations, and sales enablement materials.
• Measure pipeline creation, account progression, opportunity acceleration, and revenue impact while testing and optimizing campaigns.

Requirements

• 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines.
• Significant experience developing strategic ABM programs and generating pipeline through integrated 1:1, 1:few, and 1:many campaigns.
• Experience in B2B technology or similarly complex buying environments, including collaboration with Sales and SDR organizations.
• Strong analytical, critical-thinking, decision-making, project-management, prioritization, written, verbal, and cross-functional communication skills.
• Hands-on experience with CRM and marketing technology platforms such as Salesforce, HubSpot, Marketo, or similar tools.
• Experience with ABM, data, personalization, buyer-intelligence, AI-enabled, and marketing automation technologies.

Nice to have

• Experience in SaaS, high-growth technology, legal technology, or another industry with complex B2B buying journeys.
• Experience marketing to multiple members of enterprise buying committees.
• Experience developing repeatable demand generation frameworks across industries, segments, or markets.
• Bachelor's degree or equivalent relevant experience; an advanced degree is a plus.

Culture & Benefits

• Remote work arrangement for a full-time individual contributor role.
• Cross-functional collaboration with Sales, SDRs, Product Marketing, Partner Marketing, and Marketing Operations.
• Use of data, AI, automation, and marketing technology to support research, personalization, execution, analysis, and scalability.