Marketing Automation Manager (AI Journey)

Location: Hybrid role based in Bellevue, Washington; Chicago, Illinois; or Toronto, Ontario, Canada

Annual base salary: $136,000–$187,000 USD for eligible US locations or $116,000–$159,500 CAD for Canada

Company

Okta provides identity and access infrastructure that helps organizations securely adopt AI and other technologies.

What you will do

• Own AI-assisted xDR qualification strategy across inbound, account-based, product-led, customer, and signal-triggered demand motions.
• Design qualification criteria, routing logic, next-best-action rules, handoff thresholds, escalation paths, and disposition processes.
• Connect AI xDR performance to human acceptance, meetings, opportunity creation, pipeline progression, attribution, and reporting.
• Lead the cross-functional operating model across Marketing, xDR, Sales, Revenue Operations, Sales Operations, and Journey Architecture.
• Translate business policies into requirements for technical builders and platform administrators.
• Guide implementation across Qualified, Outreach, CRM, marketing automation, and related platforms, while monitoring workflow accuracy and outcomes.

Requirements

• 7+ years of experience in B2B demand generation, revenue operations, Sales operations, xDR operations, marketing operations, growth operations, or a related GTM discipline.
• Experience with AI SDR or AI xDR platforms, conversational marketing, automated qualification, or agent-assisted engagement.
• Experience designing AI-assisted, automated, or rules-based qualification and engagement workflows in a B2B GTM environment.
• Strong understanding of how Marketing, xDR, and Sales processes connect to opportunity creation and pipeline progression.
• Experience defining business rules, translating them into technical workflow requirements, and partnering with Sales and Revenue Operations stakeholders.
• Strong analytical, documentation, governance, and cross-functional leadership skills without direct authority.

Nice to have

• Experience with routing models, next-best-action frameworks, automated Sales handoffs, and lifecycle management.
• Enterprise B2B SaaS go-to-market experience.
• Experience in cybersecurity, identity, developer platforms, application development, or cloud infrastructure.
• Familiarity with Qualified, Outreach, Salesforce, Marketo, Common Room, Clay, or comparable GTM platforms.

Culture & Benefits

• Hybrid work environment with an in-person onboarding experience.
• Health, dental, and vision insurance, paid leave, PTO, and parental leave.
• US benefits include 401(k) and flexible spending accounts; Canadian benefits include RRSP matching, healthcare spending, and telemedicine.
• Equity and bonus opportunities may be available.
• Global community spanning more than 20 offices, with programs supporting well-being, social impact, talent development, and connection.