Manager, Marketing Operations, America (Fintech)

Location: San Francisco, United States

Salary: $110K–$170K annual base pay, plus potential equity and bonus.

Company

Airwallex provides an AI-native financial operating system and regulated infrastructure for global payments and financial products.

What you will do

• Design, build, and execute B2B marketing campaigns in Marketo, including email templates, workflows, segmentation, and automation rules.
• Create landing pages from existing templates and apply email and landing-page best practices.
• Build and activate target account audiences across Demandbase, Hightouch, Salesforce, Marketo, LinkedIn, Google Ads, and Meta Ads for ABM campaigns.
• Set up Outreach.io sequences, webinar registration and routing systems, and post-event automation.
• Test lead routing, maintain campaign quality control, and identify risky or ambiguous audience segments before launch.
• Support US Marketing and Sales teams with Marketo, Salesforce, Outreach, and Hightouch while ensuring ABM activities follow data privacy and internal security policies.

Requirements

• 5+ years of experience with marketing automation tools such as Marketo and CRM systems such as Salesforce in a B2B environment.
• Experience deploying successful ABM campaigns with Marketing and Sales teams.
• Strong analytical, communication, collaboration, and attention-to-detail skills.
• Hands-on experience with HTML, CSS, JavaScript, landing pages, and email campaigns.
• Experience with MarTech platforms such as Mutiny, Outreach, Marketo, or Contentful.
• Portfolio required, including relevant landing pages, email campaigns, or other digital marketing assets.

Nice to have

• Experience with Hightouch or a similar customer data platform.
• Adobe Marketo Engage certification.
• Basic SQL skills.

Culture & Benefits

• Work with a global marketing organization supporting customer acquisition, engagement, and retention.
• US-based employees may receive medical, dental, and vision insurance, a 401(k) plan, disability coverage, life insurance, and well-being benefits.
• US-based employees receive 20 paid vacation days and 12 paid company holidays annually.
• Additional compensation may include equity, annual bonuses, commissions, or RSUs.