Manager, Marketing Operations, America (Fintech)

Location: San Francisco, United States

Salary: $110K–$170K annually, plus equity and bonus

Company

Airwallex is a global payments and financial platform providing business accounts, payments, spend management, treasury, and embedded finance solutions.

What you will do

• Design, build, and execute B2B marketing campaigns in Marketo, including email templates, workflows, segmentation, and automation rules.
• Create landing pages and email campaigns using established templates and best practices.
• Build and activate target-account audiences across Demandbase, Hightouch, Salesforce, Marketo, LinkedIn, Google Ads, and Meta Ads.
• Set up Outreach.io sequences, post-event automation, webinar registration, and lead-routing workflows.
• Perform quality control on campaign audiences, sending infrastructure, lead uploads, and routing results.
• Support US Marketing and Sales teams with MarTech platforms while maintaining privacy and security compliance.

Requirements

• 5+ years of experience with marketing automation tools and CRM systems in a B2B environment.
• Experience deploying successful ABM campaigns with Marketing and Sales teams.
• Strong analytical, communication, collaboration, and attention-to-detail skills.
• Hands-on knowledge of HTML, CSS, JavaScript, email design, landing pages, and email campaigns.
• Experience with MarTech platforms such as Marketo, Salesforce, Outreach, Mutiny, or Contentful.
• Portfolio required, showcasing relevant landing pages, email campaigns, or other digital marketing assets.

Nice to have

• Experience with Hightouch or a similar CDP.
• Adobe Marketo Engage certification.
• Basic SQL skills.

Culture & Benefits

• Work in a global team across 27 offices and more than 2,300 employees.
• Founder-like ownership, fast execution, curiosity, and first-principles thinking are valued.
• The role offers equity and a bonus in addition to salary.
• Airwallex is an equal opportunity employer and provides accommodations for applicants with disabilities or special needs.