6 дней назад
Performance Marketing Manager
127 500 - 150 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (Paid Media/Demand Generation): Developing and optimizing full-funnel paid media strategies across SMB, Mid-Market, and Enterprise segments with an accent on channel efficiency, ABM, personalization, and pipeline growth. Focus on rigorous A/B testing, attribution and performance analysis, and scaling high-performing campaigns across paid search, digital advertising, and third-party media.
Location: San Francisco, CA; New York, NY; or Seattle, WA, United States
Salary: $127,500–$150,000 in San Francisco and New York; $121,125–$142,500 in Seattle.
Company
provides a connected platform and AI-native ecosystem for private capital, combining software, services, and legal infrastructure for companies, funds, and legal teams.
What you will do
- Develop and execute diversified, full-funnel paid media strategies across SMB, Mid-Market, and Enterprise segments.
- Manage paid search, digital advertising, third-party media, and review-site channels to generate qualified pipeline and improve return on ad spend.
- Design, launch, and optimize campaigns for direct response, demand generation, and awareness objectives.
- Partner with campaign management, content, product marketing, sales, web, operations, and customer marketing teams to align messaging and lead handoff.
- Run pilots and A/B tests across ad creative, landing pages, targeting, personalization, and innovative ad formats.
- Develop ABM and demand-at-scale programs while extending paid media insights across organic search and social channels.
Requirements
- 6+ years of experience in demand generation and/or performance marketing, including at least 3 years in B2B.
- Strong strategic and analytical thinking, with the ability to communicate performance insights to executive audiences.
- Fluency with advertising platforms and networks such as Google Ads, Google Display Network, GA4, LinkedIn, Reddit, and OpenAI.
- Experience with marketing automation and attribution tools such as Marketo Measure, Dreamdata, and Salesforce.
- Experience with data visualization tools such as Looker or Tableau, plus ABM platforms and DSPs.
- BA degree required.
Nice to have
- SaaS experience across SMB, Mid-Market, and Enterprise segments.
- Understanding of marketing mix modeling and predictive analytics.
Culture & Benefits
- Collaborative, strategic, and data-driven performance marketing team.
- Focus on both scale and channel efficiency.
- Work with stakeholders across the US, EMEA, and AMEA regions.
- Competitive cash compensation, equity for full-time roles, and exceptional benefits.
- Commission plans may apply depending on the role.
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