Senior Marketing Data Architect (Adobe)

TL;DR

Senior Marketing Data Architect (Adobe): Leading the integration of customer data across web analytics, CRM, and marketing automation platforms with an accent on migrating from Adobe Analytics to Customer Journey Analytics (CJA) and building the Adobe Experience Platform (AEP) implementation. Focus on creating marketing attribution models and providing guidance on data governance and tagging architecture.

Location: United States

Salary: $100,649 - $174,459

Company

hirify.global is a global data and technology company, powering opportunities for people and businesses around the world.

What you will do

• Lead the integration of customer data across web analytics, CRM, marketing automation, and related platforms.
• Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting.
• Collaborate with Adobe and team members to establish and improve the AEP foundation.
• Build a marketing attribution model using AEP and CJA insights.
• Guide communication between business and technical teams, translating requirements into data solutions.
• Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization.

Requirements

• 5+ years of experience in digital analytics, data architecture, or related fields.
• Expertise with Adobe Analytics and Salesforce.
• Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development.
• Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx.
• Experience creating marketing attribution models and analyzing customer journeys.
• Experience with tag management solutions and data layer design.

Culture & Benefits

• Great compensation package and bonus plan.
• Core benefits including medical, dental, vision, and matching 401K.
• Flexible work environment with the ability to work remote, hybrid, or in-office.
• Flexible time off including volunteer time off, vacation, sick, and 12 paid holidays.