Senior Data Analyst (SEO)

TL;DR

Senior Data Analyst (SEO): Analyzing performance data across a diverse client portfolio to improve organic search performance with an accent on measurement, analysis, and strategic insight. Focus on building benchmarking frameworks, defining KPIs, and translating complex data into actionable recommendations for product strategy.

Location: Remote (United States). Employees within commuting distance of an office may be asked to work onsite based on team needs.

Salary: $100,000 – $110,000

Company

hirify.global is a technology-led service provider that helps local businesses thrive using a blend of AI support and human expertise across SEO, advertising, and lead management.

What you will do

• Analyze performance data across a large and diverse client portfolio to identify trends, patterns, and growth opportunities.
• Develop and maintain portfolio-level reporting, including dashboards, scorecards, and benchmarking frameworks.
• Define and standardize KPIs to ensure measurement consistency across various teams.
• Evaluate the effectiveness of product capabilities and conduct post-launch analyses for strategy updates.
• Support the development of measurement capabilities for AI-driven search, including visibility and entity coverage.
• Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful signals.

Requirements

• Must be based in the United States.
• 4+ years of experience in data analytics or digital marketing with a strong emphasis on data mining for product decisions.
• Intermediate proficiency with SQL and data visualization tools such as Tableau.
• Experience with Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Moz, or BrightLocal.
• Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a STEM field.
• Ability to translate complex data into clear narratives for both technical and non-technical stakeholders.

Nice to have

• Experience with Python or other automation tools.
• Strong knowledge of SEO fundamentals (technical, on-page, off-page, and local search).
• Prior experience working in agency, SaaS, or SMB-focused environments.

Culture & Benefits

• 100% employer-paid medical, dental, and vision insurance.
• Flexible paid time off and paid parental leave.
• Remote office allowance and professional development courses.
• Paid cell phone and service.
• Regular manager check-ins to drive career growth via Lattice.