Senior Analyst (Marketing Analytics)

TL;DR

Senior Analyst (Marketing Analytics): Driving initiatives related to marketing campaign performance and building enterprise-wide dashboards with an accent on data validation and scalable marketing solutions. Focus on integrating 3rd party data feeds, performing ETL processes, and providing strategic insights for portfolio marketers.

Location: Hybrid (Must be based near a hirify.global Hub, e.g., New York, NY). Legal authorization to work in the U.S. is required.

Salary: $85,000 – $140,000 Annual

Company

A leading financial services company specializing in consumer finance, credit card solutions, and retail partner programs.

What you will do

• Support the Scalable Marketing Measurement Team in driving campaign performance initiatives.
• Develop and maintain enterprise-wide dashboards and tools to enable users to gain valuable insights.
• Collaborate with 3rd party partners to integrate, automate, and standardize data feeds.
• Provide analytic guidance to Portfolio Marketers on campaign design and performance metrics.
• Perform data validation to ensure accuracy and completeness across all reporting tools.
• Manage offshore team resources and track project progress using Kanban boards.

Requirements

• Bachelor's degree and 1+ years of analytics experience (or HS diploma and 4+ years).
• Experience in data visualization and storytelling using Tableau or similar tools.
• Proficiency with statistical tools such as SQL, Python, SAS, or R.
• Experience querying and analyzing large amounts of data.
• Legal authorization to work in the U.S. is required (No visa sponsorship available).

Nice to have

• Experience in retail, financial services, or the payments industry.
• Knowledge of cloud-based analytical tools like AWS or Azure.
• Ability to perform complex ETL processes.
• Understanding of P&L metrics and consumer finance industry dynamics.

Culture & Benefits

• Flexible "Way of Working" allowing a mix of remote and in-office work near company Hubs.
• Eligible for an annual bonus based on individual and company performance.
• Inclusive culture with active Employee Resource Groups (ERGs) for community and passion.
• Professional environment focusing on growth and diversity.