Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Leading the positioning, packaging, and communication of a rapidly evolving product roadmap with an accent on translating complex technical capabilities into compelling partner-facing narratives. Focus on developing GTM strategies, crafting launch materials, and driving product adoption across the Trade, Transact, and Tokenize business lines.

Location: Must be based in the US (New York, NY or Chicago, IL preferred)

Company

hirify.global is a leading crypto and stablecoin infrastructure platform that enables enterprises to integrate digital asset services like trading, payments, and tokenization into their own products.

What you will do

• Develop differentiated messaging for the full product suite across Trade, Transact, and Tokenize lines.
• Translate complex technical features into simple narratives tied to partner value and business outcomes.
• Partner with Product Leadership to build and lead GTM plans for new feature releases.
• Create launch materials including value propositions, FAQs, one-pagers, and solution briefs.
• Support joint marketing initiatives with key enterprise partners to drive product adoption.
• Maintain and evolve product positioning as a leader in crypto infrastructure and tokenization.

Requirements

• 7-10+ years of experience in product marketing at a B2B fintech, payments, or crypto infrastructure company.
• Proven background in building GTM motions for technical products.
• Strong storytelling skills with the ability to simplify complex infrastructure concepts.
• Analytical and detail-oriented mindset with strong strategic thinking capabilities.
• Must be authorized to work in the United States.

Nice to have

• Background in digital assets, stablecoins, or brokerage technology.

Culture & Benefits

• Healthcare, vision, and dental insurance with 100% of employee premiums covered.
• Equity participation opportunities.
• Maternity and paternity leave after 6 months.
• WeWork All Access membership and annual WFH stipend.
• Annual learning and development stipend.