Marketing Manager (Tech Show)

TL;DR

Marketing Manager (Tech Show): Developing and delivering comprehensive marketing strategies to promote large-scale technology trade shows with an accent on audience acquisition, exhibitor engagement, and revenue generation. Focus on executing multi-channel campaigns, managing digital marketing performance, and collaborating with sales and PR teams to drive event attendance and brand growth.

Location: Hybrid role based in London, UK

Company

hirify.global is a dynamic, fast-growing B2B events and communities business operating globally across various sectors including technology, healthcare, and HR.

What you will do

• Develop and implement marketing strategies, positioning, and key messaging for major technology trade shows.
• Execute multi-channel marketing campaigns and report on performance against KPIs.
• Collaborate with sales teams to create campaigns focused on client growth and retention.
• Manage paid media strategies, social media engagement, and community-building initiatives.
• Coordinate with external PR agencies to maximize brand exposure across industry media.
• Oversee registration processes, delegate pricing strategies, and marketing budgets.

Requirements

• Must be based in or able to work from London, UK
• Proven experience in developing and implementing marketing plans and digital strategies.
• Strong project management skills and experience managing direct reports.
• Excellent copywriting skills with the ability to create compelling content for technology events.
• Proficiency in CRM, CMS, marketing automation tools, Google Analytics, and Google Ads.
• Knowledge of data protection regulations regarding email marketing and data sharing.

Nice to have

• Previous experience in event marketing.
• Experience in managing budgets and purchase orders.
• Background in B2B marketing or trade show environments.

Culture & Benefits

• Opportunity to hone marketing skills in a fast-growing, marketing-led company.
• Genuine career development paths within a global organization.
• Performance-related bonus scheme.
• Commitment to a diverse and inclusive work environment.