Digital Marketing Manager

TL;DR

Digital Marketing Manager (Performance Marketing): Driving digital acquisition strategy across PPC and SEO channels to fuel business growth with an accent on performance optimization, lead generation, and commercial impact. Focus on managing significant media budgets, executing technical SEO initiatives, and collaborating with cross-functional teams to scale direct business.

Location: Must be based in or able to commute to Leeds, UK (Hybrid: 3 days in office)

Company

hirify.global is a global Fortune 500 business providing insurance and financial services, currently investing heavily in digital growth for its UK direct brands.

What you will do

• Lead and evolve PPC strategy across high-spend accounts to improve ROAS and cost per lead.
• Deliver technical SEO, on-page optimization, and digital PR initiatives to drive organic traffic.
• Manage and challenge agency performance to ensure delivery against commercial targets.
• Own performance reporting using Google Analytics and Tag Manager.
• Partner with UX, CRO, and content teams to optimize user journeys and ensure compliance.
• Forecast lead volumes and performance outcomes with a commercial lens.

Requirements

• Strong background in PPC and performance marketing.
• Proven success managing large media budgets and delivering against revenue targets.
• Solid understanding of SEO strategy and execution.
• Data-driven attitude with strong analytical skills.
• Experience working with agencies and holding them accountable.
• Must be able to work from the Leeds office 3 days per week.

Nice to have

• Financial services or regulated industry experience.
• Technical SEO knowledge (schema, tagging, tracking).
• Experience forecasting and planning performance outcomes.

Culture & Benefits

• Competitive salary plus 20% bonus plan.
• Hybrid working model with 3 days in the Leeds office.
• 25 days holiday with option to buy/sell.
• Private medical and dental cover.
• Excellent pension, life assurance, and income protection.
• Genuine career development opportunities in a growing business.