Lead Product Manager (Content) (AI)

TL;DR

Lead Product Manager (Content) (AI): Owning and evolving the content programming for hirify.global Move to drive trial conversion and retention with an accent on AI-driven coaching and persona development. Focus on designing rapid experimentation loops, managing the user-coach relationship, and optimizing complex 6-week program structures.

Location: Remote for candidates residing in Poland, Armenia, Cyprus, Georgia, Portugal, Serbia, Spain, or Europe, or Hybrid in Limassol, Cyprus.

Company

hirify.global is a successful mobile health and nutrition product with over 15 million users focusing on personalized programs and AI-driven health improvement.

What you will do

• Own and drive key product metrics for trial conversion and retention, including renewal rates and plan completion.
• Develop and manage the coach persona across all user touchpoints (chat, CRM, push, workout content).
• Execute a fast experimentation loop to test content hypotheses across the user journey.
• Define the conversation system for user-coach chat, utilizing AI, human-in-the-loop, or hybrid models.
• Collaborate with SMEs to design 6-week block structures and programming rules for various disciplines.
• Analyze product data directly to identify engagement and retention opportunities.

Requirements

• 5+ years of experience as a product manager shipping consumer mobile products end-to-end.
• Proven track record of improving core conversion and retention metrics through self-designed experiments.
• Working understanding of fitness or wellness methodology (kinesiology or sports science is a plus).
• Experience with AI-driven or persona-driven products (AI companions, coaching, or character chat).
• Strong analytical skills and fluency in hypothesis-driven development and A/B testing.
• Experience managing cross-functional teams including design, content, and technical staff.

Nice to have

• Previous experience in the fitness industry.
• Product experience tailoring content for a female audience aged 40+.

Culture & Benefits

• Competitive salary package with stock options.
• Premium Palta Family subscriptions (hirify.global, Flo, Zing, etc.).
• 21 days of annual leave plus bank holidays.
• Necessary work equipment provided.
• Flexible work options: Hybrid in Limassol or fully remote from supported regions.