Lead Product Content Manager (Fitness)

TL;DR

Lead Product Content Manager (Fitness): Owning and evolving the end-to-end content programming for a mobile fitness product with an accent on product metrics, methodology design, and user retention. Focus on building scalable workout programs, driving engagement through experimentation, and aligning content strategy with scientific validation for a 40+ female audience.

Location: Must be based in Europe (Poland, Armenia, Cyprus, Georgia, Portugal, Serbia, Spain) or able to work remotely from these locations.

Company

hirify.global is a successful mobile health and fitness product with over 15 million users, currently developing a revolutionary AI-driven health platform.

What you will do

• Own and drive key product metrics including renewal rates, workout ratings, and plan completion.
• Define the methodology and topic roadmap for 6-week programming blocks.
• Design comprehensive workout programs, including regression and progression rules.
• Collaborate with Content Producers to scale production and optimize content quality.
• Validate programming methodology with subject matter experts and external trainers.
• Design and execute experiments to optimize user experience and retention.

Requirements

• 5+ years of experience building movement programs at scale, with 3+ years in digital fitness.
• Proven track record of shipping programs that improved core engagement and retention metrics.
• Formal background in kinesiology, exercise physiology, or sports science.
• Experience programming for a 40+ female audience, including perimenopause awareness.
• Strong analytical skills with the ability to own product metrics directly.
• Experience orchestrating cross-functional teams including product, design, and science.

Culture & Benefits

• Competitive salary package with stock options.
• Premium Palta Family subscriptions (Simple, Flo, Zing, etc.).
• 21 days of annual leave plus bank holidays.
• Flexible work environment with options for remote work or office-based collaboration in Limassol.
• Provision of necessary equipment for professional tasks.