Head of Growth (Web3)

TL;DR

Head of Growth (Web3/Fintech): Leading scalable acquisition strategies across multiple business units with an accent on paid performance marketing and organic growth channels. Focus on optimizing CAC/LTV ratios, expanding into international markets, and building measurable acquisition pipelines through AI-driven discovery and events.

Location: Remote (Global) — work from anywhere in the world

Company

A leading technology company in the crypto industry, building an ecosystem of mining solutions, payment infrastructure, and digital asset products.

What you will do

• Develop and execute acquisition strategies across multiple business units.
• Lead paid performance marketing focusing on CAC, activation, and payback efficiency.
• Optimize organic growth via SEO, GEO, and AI-driven discovery channels.
• Coordinate with regional teams to drive growth in priority international markets.
• Build event-driven pipelines as a measurable acquisition and lead generation channel.
• Implement AI tools within marketing workflows, analytics, and research operations.

Requirements

• 4+ years of experience in growth, acquisition, or performance marketing.
• Proven experience in crypto, fintech, payments, or Web3 environments.
• Hands-on expertise in paid acquisition and unit economics (CAC, LTV, payback).
• Experience managing external agencies, vendors, and performance partners.
• Strong analytical skills with the ability to work directly with data dashboards.
• Strong English communication skills

Nice to have

• Experience with B2C high-volume user acquisition.
• Track record of scaling growth in LATAM, APAC, Europe, CIS, or MENA.
• Knowledge of event-driven pipelines and field marketing ROI.
• Experience utilizing AI tools for marketing analytics and content.

Culture & Benefits

• Remote-first environment with fully flexible working hours.
• Extended time off: 20 paid vacation days plus 12 bonus days per year.
• 100% paid sick leave and paid English lessons via iTalki.
• Payment in USDT or 4Dev via a Service Agreement.
• Professional growth support including courses, certifications, and training.