Head of Marketing (Web3)

TL;DR

Head of Marketing (Web3): Leading the data-driven marketing function and AI visibility strategy for a major institutional staking provider with an accent on B2B PR, demand generation, and pipeline growth. Focus on scaling marketing programs in a fast-paced environment and aligning marketing initiatives with revenue objectives.

Location: Remote (Europe, Kazakhstan, Montenegro, Cyprus, or Serbia)

Company

hirify.global.org is the largest institutional staking provider with a TVL of over $10B and a market share exceeding 20% in restaking.

What you will do

• Drive a data-driven marketing function using KPIs such as budget, lead generation, conversion rates, CAC, ROI, and pipeline performance.
• Lead the company's SEO and AI visibility strategy, managing both internal teams and external agencies.
• Develop and execute B2B PR and positioning initiatives to strengthen brand awareness and thought leadership.
• Take full ownership of the marketing function, including budget planning, resource allocation, and cost optimization.
• Manage, mentor, and develop the marketing team, fostering a culture of accountability and continuous improvement.
• Collaborate cross-functionally with Sales, Product, and Leadership to align initiatives with overall business objectives.

Requirements

• 5–7 years of experience in B2B marketing, ideally within SaaS, technology, or high-growth industries.
• Proven experience in developing go-to-market and demand generation strategies that drive revenue growth.
• Hands-on experience across performance marketing, content, brand, product marketing, PR, and lifecycle marketing.
• Track record of partnering with Sales and Product teams to align marketing with business goals.
• Demonstrated ability to scale marketing programs in fast-paced, growth-oriented environments.
• Must be based in Europe, Kazakhstan, Montenegro, Cyprus, or Serbia.

Culture & Benefits

• Fully remote work arrangement.
• Competitive salary paid in USD or crypto.
• Paid vacation and sick leave.
• Well-being and Mental Health care programs.
• Compensation for education, including foreign language and professional growth courses.
• Equipment and co-working reimbursement program.