Growth Manager (Web3)

#Recruitment
🏡 Gate #CEX
🐇 Introduction:

A leading global cryptocurrency exchange, serving 50M+ users with a full suite of digital asset trading and wealth management services, ranked among the top exchanges globally.

🛵 #FullTime #Remote
📚 #Growth·Manager #Marketing
💰 Salary: $4000 - $6000 / month

🌱 Responsibilities:
1️⃣ End-to-end campaign management for the Gate Card, including in-app and website display placements — planning, executing, and optimizing multi-channel growth campaigns (social media, influencer networks, CRM, referral programs) tailored to each target market's audience and culture.
2️⃣ Asset and message development in close collaboration with creative, brand, and product teams to bring campaigns to market quickly.
3️⃣ Data-driven iteration — continuously analyze campaign performance (CAC, conversion rates, ROI), identify gaps, extract actionable insights, and rapidly iterate on creatives, copy, and audience targeting.
4️⃣ Growth loops and conversion — partner with Product and Engineering to design, test, and implement viral growth loops and funnel improvements.
5️⃣ Go-to-market ownership — drive end-to-end GTM strategy and execution for new card feature launches, regional rollouts, and updates across key markets.
6️⃣ User insights and roadmap — champion continuous user research and market insights to help shape product roadmap and feature prioritization.
7️⃣ Retention and lifecycle management — build and refine user segmentation and lifecycle frameworks (activation, engagement, retention) to maximize LTV and card active users.

🌵 Requirements:
1️⃣ 4+ years of growth marketing or product marketing experience, ideally within Crypto/Web3 (exchanges or top Web3 ecosystems) or FinTech (payment cards, neo-banking, digital wallets). Strong candidates with 2–3 years of highly relevant experience will also be considered.
2️⃣ Proven campaign management experience combined with hands-on collaboration with product teams — referral programs, growth experiments, and UX/UI funnel optimization.
3️⃣ Strong data literacy — proficient with analytics tools to track user behavior, review ROI, and identify growth gaps.
4️⃣ Exceptional cross-functional collaboration skills across marketing, product, and compliance.
5️⃣ Card or payments experience is a plus.
6️⃣ Fluency in Chinese is required; proficiency in written English is sufficient.

📷 Apply:
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Telegram: Показать контакты

🚧 More Info:

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