User Acquisition Lead (Fintech)

TL;DR

User Acquisition Lead (Fintech): Driving growth in funded and active accounts for a digital asset solution with an accent on paid acquisition strategy, budget management, and unit economics. Focus on building and optimizing multi-channel campaigns, leading local market managers, and improving funnel conversion metrics.

Company

hirify.global is the organization behind Wallet in Telegram, a digital asset solution natively embedded into the Telegram interface with over 100 million user accounts.

What you will do

• Own paid acquisition strategy and budget across ad platforms, mobile/crypto networks, affiliate/CPA, and KOL partnerships.
• Launch and optimize campaigns personally to ensure high-quality traffic and performance.
• Manage key performance metrics including CAC, ROAS, cost per funded account, retention, and LTV.
• Build and lead a team of local market managers to drive community growth and partnerships.
• Collaborate with product, analytics, and creative teams to optimize the user funnel and resolve attribution gaps.

Requirements

• Proven performance marketing or UA experience in fintech, such as investment platforms, neobanks, or cards.
• Hands-on operator experience managing major ad platforms directly.
• Experience leading distributed or local teams across multiple markets.
• Strong analytical skills with expertise in attribution, cohort analysis, and unit economics.
• Familiarity with the crypto ecosystem and user behavior.

Nice to have

• Direct experience in the crypto industry.

Culture & Benefits

• Remote-first work environment with access to physical hubs in Dubai, Yerevan, London, and Belgrade.
• Compensation for medical expenses and provision of necessary work equipment.
• Access to advanced AI models via internal tools.
• 20 days of paid vacation, 11 additional days off, and 14 days of paid sick leave.
• Opportunities for professional development through internal conferences and English courses.