Head of User Acquisition (Crypto)

Location: Remote setup with access to hubs in Dubai, Yerevan, London, and Belgrade.

Company

The Open Platform backs Wallet in Telegram, a digital asset solution embedded in Telegram with Crypto Wallet and TON Wallet products.

What you will do

• Build and scale paid user acquisition across ad platforms, mobile and crypto ad networks, affiliate, and CPA channels.
• Own acquisition strategy, budgets, CAC, ROAS, cost per funded account, retention, and LTV by channel and market.
• Select, onboard, manage, and replace agencies and contractors based on performance.
• Define market-specific promotions and incentives with the product team and measure their impact.
• Set up attribution, tracking, reporting, and structured experiments to validate incremental user growth.
• Build and lead local market managers responsible for regional growth and communities.

Requirements

• Hands-on user acquisition experience in crypto, trading, iGaming, fintech, or similar products.
• Experience buying under advertising-platform restrictions, including certifications, approved accounts, and differing geo policies.
• Experience managing multi-million USD annual paid budgets with accountability for business outcomes.
• Track record of building acquisition functions from scratch, including ad accounts, vendor contracts, payment flows, tracking, and reporting.
• Strong cohort and LTV analysis skills and experience with MMP and attribution setups such as AppsFlyer, Adjust, or similar tools.
• Existing agency and contractor relationships and experience leading distributed or local teams across markets.

Nice to have

• Performance or user acquisition background in fintech products such as investment platforms, trading platforms, neobanks, or cards.
• Experience defining offers, running acquisition, and owning the related analytics end to end.

Culture & Benefits

• Results-focused, non-bureaucratic management.
• Regular performance reviews.
• Remote work setup with access to company hubs.
• Medical expense compensation and necessary equipment.
• 20 working days of paid vacation, 11 additional days off, and 14 days of paid sick leave annually.
• Access to advanced AI models through mira.tg.