Head of Customer Marketing (SaaS)

TL;DR

Head of Customer Marketing (SaaS): Leading the full customer engagement strategy to drive adoption and retention for a healthcare-focused SaaS platform with an accent on scalable lifecycle programs and international growth. Focus on improving expansion revenue, building customer advocacy, and aligning cross-functional strategies between Product, Sales, and Customer Success.

Location: Remote, but must be based within 1 hour of London

Salary: £90,000 – £110,000 + Bonus

Company

A rapidly growing international SaaS business transforming how healthcare-focused organisations engage with technology across the UK, Australia, New Zealand, and Canada.

What you will do

• Lead customer lifecycle, retention, and advocacy strategies across international markets.
• Develop scalable programs that improve product adoption, engagement, and expansion revenue.
• Partner cross-functionally with senior leadership teams in Product, Sales, and Customer Success.
• Drive community-building initiatives to strengthen customer loyalty and relationships.
• Mentor and lead a high-performing customer marketing team focused on measurable commercial outcomes.

Requirements

• Proven experience leading customer or lifecycle marketing within B2B SaaS.
• Strong commercial understanding of retention, growth, and expansion metrics.
• Experience building customer engagement programs at scale.
• Confident stakeholder management skills across senior leadership teams.
• Ability to balance strategic leadership with hands-on execution.
• Must be located within 1 hour of London.

Culture & Benefits

• Fully remote working model with international collaboration opportunities.
• Senior leadership role with direct influence on commercial growth strategy.
• Opportunity to shape and scale a global customer marketing function.
• High visibility across multiple business functions and leadership teams.
• Competitive salary and bonus structure with long-term progression opportunities.