Marketing Operations & AI Specialist (MarTech)

TL;DR

Marketing Operations & AI Specialist (MarTech): Scaling and standardizing martech solutions across multiple markets with an accent on AI-driven audits, governance, and data quality. Focus on developing repeatable AI-assisted workflows, raising AI literacy within the team, and resolving cross-platform data discrepancies.

Location: Hybrid/Remote (Bratislava, Slovakia; Skanderborg, Denmark; Sofia, Bulgaria)

Company

hirify.global is a large-scale digital group managing over 60 brands across 22 markets.

What you will do

• Implement and manage AI tools to run structured audits of operational setups and data quality across brands.
• Develop repeatable AI-assisted workflows for quality assurance, documentation, and governance tasks.
• Maintain operational consistency and conduct regular governance checks on CRM workflows and automation logic.
• Investigate and resolve data discrepancies across GA4, UTM structures, and internal platforms.
• Act as a liaison between central MarTech/Data teams and local brand stakeholders.
• Create and maintain operational documentation and SOPs using AI to ensure consistency.

Requirements

• 2+ years of experience in marketing operations, marketing technology, or a similar technical marketing role.
• Proven proficiency with AI tools (Claude, ChatGPT, Copilot) as a core part of analysis and process design.
• Hands-on experience with CRM or marketing automation platforms (e.g., HubSpot, Bloomreach).
• Conceptual understanding of GA4, GTM, and UTM tracking structures.
• Fluent English (both written and spoken).

Nice to have

• Experience enabling or training others on AI tools and workflows.
• Server-side tagging experience (SGTM, Facebook CAPI).
• Experience with Looker Studio, BI dashboards, or Consent management tools.
• Knowledge of Google Ads conversion setup and attribution configuration.
• Proficiency in additional CEE languages.

Culture & Benefits

• Flexible working hours and a hybrid work model (home/office).
• Opportunity to help shape the newly launched Marketing Centre of Excellence.
• Professional growth path toward senior operations or AI leadership roles.
• Collaborative environment working across multiple international markets.