Head of User Acquisition (Marketing)

TL;DR

Head of User Acquisition (Marketing): Leading a centralized UA-as-a-Service department for multiple subscription-based consumer products with an accent on multi-channel strategy and high-scale budget management. Focus on building scalable SOPs, optimizing LTV:CAC ratios, and managing a distributed team of UA experts.

Location: Remote. Must be based in the EU, listed partner countries, or located within approximately ± 4 hours of CET

Company

hirify.global is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Build and lead a centralized User Acquisition Department servicing multiple subscription products.
• Define and own the overall UA strategy across platforms including Meta, TikTok, Google, Snapchat, and Pinterest.
• Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems.
• Manage and mentor a distributed team of cross-platform UA Managers.
• Oversee large-scale budget management to ensure efficient CAC and positive ROAS.
• Partner with data science to refine advanced analytics and attribution models.

Requirements

• 7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale.
• Proven track record with subscription-based D2C products and managing multi-million dollar monthly budgets.
• Deep platform knowledge of Meta, TikTok, Google, Pinterest, and Snapchat.
• Strong quantitative skills with fluency in Tableau, Google Analytics, and Excel/SQL.
• Experience building and scaling teams under a centralized structure.
• Must be located within ±4 hours of CET.

Culture & Benefits

• Remote work environment with freedom to work from anywhere.
• Unlimited paid time off (PTO) and paid national holidays.
• Company-provided MacBook for all employees.
• Flexible independent contractor agreement offering tax advantages and autonomy.

Hiring process

• Recruiter Screening (40 minutes).
• Technical Interview (60 minutes).
• Final Interview (60 minutes).