Crm Marketing Manager (Salesforce)

TL;DR

CRM Marketing Manager (Salesforce): Developing and implementing marketing flows and funnels in Salesforce Account Engagement with an accent on engaging with university and educational organizations. Focus on managing CRM tools, collaborating with stakeholders, and reporting on results across multiple projects.

Location: Bulgaria, or Serbia (remote). Authorized to work in Germany, Italy, Serbia, Bulgaria, or Singapore.

Company

Constructor Group is a global institution dedicated to revolutionizing education and driving innovation in Machine Intelligence, Quantum Technology, Intelligent Materials, Hybrid Reality, and Life Engineering.

What you will do

• Ensure the integrity and quality of contact data within Salesforce.
• Design and improve campaign structures in Salesforce.
• Build ad-hoc reports to analyze marketing metrics, create and optimize dashboards in Analytics Studio, and enhance funnel and email channel performance.
• Design and implement lead scoring and revamp Salesforce task notifications.
• Develop and manage CRM user engagement journeys, creating evergreen, customized automated email communication for different segments.
• Manage segmentation lists and subscription types, ensuring targeted communication and compliance with GDPR.

Requirements

• Fluent in spoken and written English.
• 2+ years in CRM marketing management, with hands-on experience in Salesforce Account Engagement (formerly Pardot).
• Proven ability to create marketing automation flows, manage CRM systems, and develop various email communications, with strong skills in tracking, lead scoring, and notifications in Salesforce.
• Skilled in building reports and dashboards for marketing performance, focusing on optimization.
• In-depth knowledge of the customer journey in B2C and education sectors, with strong attention to detail.
• Experienced in working collaboratively with stakeholders and remotely within a distributed workforce.

Culture & Benefits

• Choice of work equipment.
• English classes (iTalki – $130 monthly).
• Flexible schedule (we usually work between 09:00/10:00 and 18:00/19:00 CET or EET).
• Newborn bonus (€500 per child).
• Paid leave.
• Remote work in locations without our offices and hybrid work in locations with offices (2 days in-office, 3 days remote).