Digital Marketing Specialist (Shopify)

TL;DR

Digital Marketing Specialist (Shopify): Managing and executing performance marketing campaigns for multiple brands in the sports and nutrition space with an accent on e-commerce growth, audience engagement, and lead nurturing. Focus on optimizing Meta and Google Ads, leveraging customer databases for retention, and coordinating multi-channel content strategies.

Location: Remote (must align with AEST business hours)

Company

A staffing agency hiring for a client operating multiple brands in the sports, endurance, and nutrition sectors.

What you will do

• Execute and manage digital marketing campaigns across various brands and websites.
• Optimize Meta and Google Ads for increased traffic, conversions, and product visibility.
• Develop and implement email marketing and audience segmentation strategies via Mailchimp.
• Coordinate and publish content across LinkedIn, YouTube, Instagram, and Facebook.
• Support Shopify website updates, promotional landing pages, and product marketing.
• Analyze campaign performance using Google Analytics to drive growth and optimization.

Requirements

• Minimum 3+ years of experience in digital, e-commerce, or performance marketing.
• Proficiency in Meta Ads Manager, Google Ads, and Mailchimp.
• Hands-on experience with Shopify, Canva, and Google Analytics.
• Experience managing social media platforms and content calendars.
• Ability to work flexibly within AEST (Australian Eastern Standard Time) business hours.

Nice to have

• Previous experience with sports, fitness, nutrition, or lifestyle brands.
• Experience working with large customer databases and sophisticated segmentation.

Culture & Benefits

• Permanent work-from-home arrangement.
• Flexible scheduling within the client's business hours.
• Immediate hiring process.