Digital Marketing Executive (Advertising Operations)

TL;DR

Digital Marketing Executive (Advertising Operations): Managing and optimizing large-scale paid digital campaigns across Meta, Google, and TikTok with an accent on data-driven performance, ROI maximization, and conversion tracking. Focus on executing experiments, analyzing campaign KPIs, and scaling high-performing ad strategies in a fast-paced environment.

Location: Must be based in London, UK (Hybrid work flexibility offered).

Salary: £35,000 – £50,000 per annum.

Company

A leading insurance platform provider digitizing the industry across Southeast Asia, currently expanding into new AI-integrated applications.

What you will do

• Plan, launch, and optimize paid campaigns across Meta, Google Ads, and TikTok.
• Monitor and analyze daily KPIs including CTR, CPC, CPA, and ROAS.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Manage campaign budgets to ensure efficient allocation and maximum ROI.
• Set up and manage conversion tracking using Google Tag Manager and pixels.
• Build detailed performance reports highlighting insights and optimization actions.

Requirements

• Must be based in London, UK.
• Proven experience in digital advertising operations or performance marketing.
• Hands-on expertise with Facebook Business Manager, Google Ads, and TikTok Ads.
• Proficiency in analytics tools like Google Analytics and campaign dashboards.
• Strong understanding of conversion tracking, UTM parameters, and pixel setup.
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously.

Nice to have

• Experience in a high-growth startup or digital-first company.
• Knowledge of SEO, email marketing, or affiliate networks.
• Familiarity with marketing automation tools like HubSpot or Braze.
• Experience with BI tools such as Looker Studio or Tableau.

Culture & Benefits

• Competitive salary with performance-based bonuses.
• High autonomy and ownership over revenue-impacting campaigns.
• Exposure to regional markets and cross-functional collaboration.
• Fast-paced, lean team environment focused on measurable outcomes.
• Hybrid work flexibility with a focus on results over fluff.